John Federico

Blue Frog Design

The Company

Blue Frog Design evolved after Owner and Managing Director, John Federico, recognised a gap and the huge potential in the Electrical & Telecommunications industry. Blue Frog Design is charged to revolutionise all things Electrical & Telecommunication.

John Federico - Owner, Blue Frog Design

Established in June 2015, Blue Frog Design was formed by its Owner / Managing Director, John Federico. Although a relatively young Electrical & Communications consultancy firm, its team has years of subject matter experience. Whilst achieving several key milestones in the short journey travelled, Blue Frog Design continues to build a strong reputation in Urban Residential Development, Sporting Complexes, AS3000, Communications and NBN and Power Utility HV/LV OH/UG Projects and Programs.

Although Blue Frog Design prides itself on its subject matter expertise, its single driver for continued success, trust and enjoyment is good old customer service. Blue Frog Design has prospered to become a sustainable and yet solid accredited Electrical & Communications consultancy firm proudly renowned for its knowledge and high level Duty of Care.

With a strong focus on Account Management, Customer Service, Client Satisfaction, Quality & Updates Blue Frog Design is your "go to company" for everything Electrical & Tele-communication.


What factors influenced your decision in starting your business?

Time and Flexibility…. Have always wanted to start my own Business and only wish I did at the age of 40 not 50…..

 What factors ensure the continued success of your business? 

  • Ceasing an opportunity and offer a point of difference. Taking customer service to the next level.

  • Be forever kind to my employees, clients and contractors

  • Make money / profit…..

What are some challenges/threats you see facing small business?

  • The BLOODY ATO….. The taxes a Company pays is terrible.

  • Particularly for new Start ups very hard to reinvest in the business while paying so much tax.

  • New entrants, clients only focusing on price and not service and quality.

 What factors would influence you to support Marcellin?

I love the Marcellin Community there are so many like minded people. More so now that I am coaching the U19’s Old boys. It not only gives me a chance to develop their football skills but also give some guidance of the importance of positive attitude, resilience and behaviour.. 

Owner Snapshot Questions (or Just for Fun)

  1. Nickname? Frog

  2. Favourite school subject? PE

  3. Favourite holiday destination? Bali (Locally any Victorian surf beach)

  4. T.V show you’d like to appear on? Seinfeld

  5. Ed Sheeran or Post Malone? Neither, James Reyne

  6. Famous person you’d like to meet? Elvis Presley 

  7. Football team? The mighty Bombers…

  8. Mercedes or Alfa Romeo? Alfa

  9. Cats or dogs? Dogs, cats are just land seagulls….

  10. If you could be anyone, who would it be? Kelly Slater

Michael MirabellaComment